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演员吴智昊变身泡菜事业家, 成了"男子泡菜"的CEO" |1 {; P$ U9 Q6 m6 s, d% _
http://www.dramabeans.com/2010/09/oh-ji-ho-sells-man-kimchi/
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Oh Ji-ho sells “man kimchi”
5 G# M2 z" k. f8 O6 V! u1 x/ ~by javabeans | September 7, 2010 # z) H! f* f9 W( V9 C) D
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! J9 P1 T+ Q/ Z- y$ {; z# L/ jFor real, that’s what it’s called. That just cracks me up so much.
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4 R& H& P( }* T6 H( `+ tActor Oh Ji-ho (Chuno) is getting into the kimchi business with three ( W" F) @3 T, ?% M% r/ M) g+ G8 m
other young CEOs in a 100% handmade kimchi enterprise, named Namja
/ Q# L* ~4 f$ |* m; j1 z5 GKimchi, or man kimchi.
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Prior to the launching of the Namja Kimchi brand, the product has
" j+ h0 J9 g* _5 t% b, s4 Nbeen market tested among consumers and bloggers. Even a parody video 7 C, {0 Z* U& P- d( Q" C2 A" y
was released a few months ago to stir interest, which you can watch
8 m. u7 r: i6 X. R0 _below. It’s admittedly pretty funny once you’re aware of the joke, 9 o5 p# @0 P! R# S: ^. s+ X& b
and the point (other than creating buzz) is to take a decidedly
7 c; ?- U9 ?# m% U8 udifferent approach than traditional advertising has done. (It’s 5 U3 K: @5 V6 T% _ r
definitely a departure from the norm to market kimchi as a hip,
9 Y3 M- r* n$ f7 k% F& lmetrosexual sort of brand.) * i) y8 p3 ^2 u! Q; ~( y
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Despite the slick packaging, the selling point is still taste and 9 Z6 O* O- E* j! N% u# N8 ~
tradition with the 100% handmade label ensuring “the taste of 9 Z7 _9 o- @" Y* d; T1 q
kimchi a mother has prepared for her own family.” 6 j& G# d& U- h+ g' B
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As for the other three CEOs who are in with Oh Ji-ho: Oh Byung-jin is
4 B; b4 A- w& r4 T' o+ q3 w4 Wdescribed as having a Midas touch in the online shopping world. He ( ^( D9 ?& E$ d, S, o: o) v$ A
got his start in the pop group called (no joke) +he 5tion, which is 8 @! X }3 k# w) P
pronounced simply “the ocean.” I’ll give you Koreans a moment to
) E/ B% w3 L. }shake your heads at the failed wordplay. Another is Yoon Ki-seok, who
; X4 P# V' x! }% U0 a6 f2 ^is the president of the online shopping mall Kara Ya, which is
% R, r7 c* ]* H3 Oaffiliated with girl group KARA. Last is Kim Chi-young, who runs
$ O; P, _; J( V$ M: e* m& donline shopping malls for various celebrities.
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Part of the proceeds of Namja Kimchi will be donated to charities. & G: }) i) M* h4 T
The brand starts selling on September 7 via (what else?) online
# P; a, ?* D) }9 Y, Gshopping sites. They have plans to expand its distribution network ) f1 O( l9 g) e) `6 T' _7 e
gradually, and to sell throughout Asia.
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9 l+ T; {! a- g+ V1 C5 SThey’ve even taken a meta approach to the following ad:
2 d9 N: ]& A F, y: F; iOh Ji-ho is the “man-like guy” (wordplay on “man” and the brand name
: J8 }! w( E% l+ {0 F! e; tNamja), Oh Byung-jin is the “guy who’s good at online shopping ! ]/ u. o$ l# b7 b8 r( `
malls,” Kim Chi-young is the “guy who makes kimchi well,” and Yoon
5 x3 {& U# I) y$ ~2 GKi-seok is “the guy who designs well.”3 B7 t4 l$ _4 O# O' v
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发表于 2010-8-22 21:18
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