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演员吴智昊变身泡菜事业家, 成了"男子泡菜"的CEO: y! d- l+ D% Z" N5 E% u5 K" F2 |7 w
http://www.dramabeans.com/2010/09/oh-ji-ho-sells-man-kimchi/8 `3 N. n X5 R& J/ j
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Oh Ji-ho sells “man kimchi” 9 g, p8 w# J Q* S
by javabeans | September 7, 2010 3 ]+ A f3 |! ] a
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7 z) T" ^9 _# q, t: d" o# F8 N) `* UFor real, that’s what it’s called. That just cracks me up so much.
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Actor Oh Ji-ho (Chuno) is getting into the kimchi business with three ; p$ t K: {$ t2 K- X" J, Z
other young CEOs in a 100% handmade kimchi enterprise, named Namja 3 R$ F$ A/ x* H5 K3 a; d
Kimchi, or man kimchi.
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! X1 e# r( K! G7 n! NPrior to the launching of the Namja Kimchi brand, the product has . L6 j1 y! G7 c6 `# D$ v( t
been market tested among consumers and bloggers. Even a parody video / K/ Z: l- c9 G8 Q3 U( l; S
was released a few months ago to stir interest, which you can watch
$ f1 U) r: ]2 y& W/ _7 `' Tbelow. It’s admittedly pretty funny once you’re aware of the joke,
3 ^. c: {8 W2 L+ q0 wand the point (other than creating buzz) is to take a decidedly 5 x7 a' E: y( P
different approach than traditional advertising has done. (It’s 6 p8 n% p1 x( C& \+ u
definitely a departure from the norm to market kimchi as a hip, + ]! A" K- Q$ h+ n
metrosexual sort of brand.) # k7 x J: p( a) B& s$ w
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Despite the slick packaging, the selling point is still taste and " a# X& U" C* h2 I1 I* S% F
tradition with the 100% handmade label ensuring “the taste of % n& Y1 j0 [% ?; A- d, z
kimchi a mother has prepared for her own family.” # x; ]7 G" U, u. l
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As for the other three CEOs who are in with Oh Ji-ho: Oh Byung-jin is - \# S' l8 H9 t7 S6 O! D3 [* z
described as having a Midas touch in the online shopping world. He
; C9 o7 I$ D$ S6 w' agot his start in the pop group called (no joke) +he 5tion, which is
! ^1 }/ x* d* _- [pronounced simply “the ocean.” I’ll give you Koreans a moment to
' K% x/ M' |; D$ I/ h/ {3 tshake your heads at the failed wordplay. Another is Yoon Ki-seok, who ! D/ B e3 y7 G) g1 r; C! _
is the president of the online shopping mall Kara Ya, which is ( R" c N9 e4 ~7 w+ q1 `$ K) f0 f
affiliated with girl group KARA. Last is Kim Chi-young, who runs ; H1 m: s, `* \& m5 b8 R# _4 v, `
online shopping malls for various celebrities.
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Part of the proceeds of Namja Kimchi will be donated to charities. 9 E. d6 W& |) e7 {. ~/ ?+ m
The brand starts selling on September 7 via (what else?) online
; J% C; i6 p2 ~$ g3 A% W0 nshopping sites. They have plans to expand its distribution network 9 _/ [; e* _' g3 b0 b% D
gradually, and to sell throughout Asia.3 A0 i2 _" ?9 O2 L' {
! H7 O) |+ [7 v! M |They’ve even taken a meta approach to the following ad: 0 S$ A8 }( z6 b8 R0 J8 q g1 Y
Oh Ji-ho is the “man-like guy” (wordplay on “man” and the brand name
, a2 {% } a- {+ a, u: qNamja), Oh Byung-jin is the “guy who’s good at online shopping
+ p6 K/ H @& W0 Mmalls,” Kim Chi-young is the “guy who makes kimchi well,” and Yoon ) t2 {9 o$ g" F$ V4 N
Ki-seok is “the guy who designs well.”9 r5 X* m' U# p [
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发表于 2010-8-22 21:18
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