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演员吴智昊变身泡菜事业家, 成了"男子泡菜"的CEO
( f+ |# P5 ]' i! t9 vhttp://www.dramabeans.com/2010/09/oh-ji-ho-sells-man-kimchi/
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Oh Ji-ho sells “man kimchi”
2 ` s% Y* `5 V8 w+ eby javabeans | September 7, 2010 % k, l; j, k4 j9 `5 ^9 {8 Y4 x& A
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$ i5 H8 V2 E3 C! _5 r5 V, \For real, that’s what it’s called. That just cracks me up so much.' c( N0 Q- C3 a9 h# K' r5 m% q
* S) {3 u& p: q: I8 t1 K3 O9 ^; @Actor Oh Ji-ho (Chuno) is getting into the kimchi business with three % s, X5 t' S! S; }( N Q
other young CEOs in a 100% handmade kimchi enterprise, named Namja * F- w: T3 a7 O, w7 q& `1 E
Kimchi, or man kimchi. 3 t) C. \! g. N
, P3 b& `* W/ u' yPrior to the launching of the Namja Kimchi brand, the product has 1 S4 W0 K# F, W$ j/ B
been market tested among consumers and bloggers. Even a parody video
* `8 n% U: t) `+ g8 {0 E* q7 uwas released a few months ago to stir interest, which you can watch & J% @. y A! \* f* ]
below. It’s admittedly pretty funny once you’re aware of the joke, . H$ G. Q+ l4 O! J
and the point (other than creating buzz) is to take a decidedly 4 L8 @, w5 f* [' A! k
different approach than traditional advertising has done. (It’s g3 }4 I$ M' x5 g
definitely a departure from the norm to market kimchi as a hip,
4 r' N" `* o) a2 Z9 jmetrosexual sort of brand.) $ C/ r! f+ a) M- N6 ?! W
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Despite the slick packaging, the selling point is still taste and
. E! B2 r7 `+ |( Y& Wtradition with the 100% handmade label ensuring “the taste of X+ ]; i' ?5 N" t& P3 n# c, l
kimchi a mother has prepared for her own family.”
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As for the other three CEOs who are in with Oh Ji-ho: Oh Byung-jin is
0 v, x' k/ g: y' ]7 ]3 ?- V; rdescribed as having a Midas touch in the online shopping world. He ) ~0 K( j, ?. l. r) S9 s9 c
got his start in the pop group called (no joke) +he 5tion, which is % V* o, f- j7 N
pronounced simply “the ocean.” I’ll give you Koreans a moment to + |. [4 x/ H8 r+ ~/ P. i/ D
shake your heads at the failed wordplay. Another is Yoon Ki-seok, who
8 a7 Z4 Y5 _8 r' W1 F* A0 @ H8 i- dis the president of the online shopping mall Kara Ya, which is
8 V/ e* k- G1 {! paffiliated with girl group KARA. Last is Kim Chi-young, who runs + _" O3 Q% o$ U" @0 D' O0 t% d
online shopping malls for various celebrities. s/ F" \0 q' s# \: |
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Part of the proceeds of Namja Kimchi will be donated to charities.
. y9 W6 k( f2 T) f/ nThe brand starts selling on September 7 via (what else?) online
! }$ d, c3 `8 kshopping sites. They have plans to expand its distribution network
r; u! j3 G5 z& c' mgradually, and to sell throughout Asia.0 b, h {$ p0 P4 z# V8 C
7 D9 @ ]7 [+ N. o' \* iThey’ve even taken a meta approach to the following ad:
! F' I$ m* `6 P' h4 e0 r1 B' ]* f; yOh Ji-ho is the “man-like guy” (wordplay on “man” and the brand name
& L7 o; t' P1 \6 nNamja), Oh Byung-jin is the “guy who’s good at online shopping U; m4 H; {' o
malls,” Kim Chi-young is the “guy who makes kimchi well,” and Yoon & u. R$ E1 ]2 ]( F! |: C
Ki-seok is “the guy who designs well.”
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发表于 2010-8-22 21:18
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