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Product placement sneaks its way into drama dialogue
植入式广告偷偷加进了韩剧的对话中
April 5th, 2010 // by javabeans
If you've been watching MBC's campy weekend action drama A Man Called God, you may have caught on to one of the phrases oft-uttered between Song Il-kook and Han Go-eun: "Why not?"
Turns out that line is a bit of stealth advertising.（Rather than inserting a product directly into the drama, advertiser Samsung Card has chosen to promote its brand slogan. As one of their marketing reps explained, "It's one of our ways of product placement (PPL). The phrase 'Why not?' tells our customers that we can do whatever they want. In the drama, Song Il-kook plays a character who can do whatever he wants Therefore, the PPL marketing melds in naturally as dialogue.
FR:sp
粗略翻译:
如果你看MBC周末剧被称为神的男人，你可能经常会听到宋一国和韩高恩说："WHY NOT?"原来这是一个隐形的广告,而不是直接植入剧集中.三星信用卡选择这种方式来推动他们的品牌口号的宣传,其中一位销售代表说：这是我们广告植入的一种方式，WHY NOT告诉我们客户可以为所欲为,在剧中 宋一国扮演的角色可以做任何他想做的事情,因此很自然的把广告植入和台词结合在一起。 |
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发表于 2010-4-5 21:08
这图帅的…………
