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发表于 2007-5-7 23:04
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07-May-07][TheNewYorkTimes]Time Learns That Popular Taste Can Vary a Lot ....
Time Learns That Popular Taste Can Vary a Lot With the Test Market
By SARA IVRY
Published: May 7, 2007
Last year Time magazine declared “You” the person of the year, paying homage to everyone who had blogged or contributed to sites like YouTube, MySpace and Wikipedia.
This year Time again reached out, asking online participants to vote for the person they considered the most influential in the world.
This time, it seems, You may have gotten it wrong.
Two and a half million votes were cast — with users selecting from a list of 200 nominees chosen by Time editors. And by far, the most influential person on the planet, according to Your Results, is Rain.
Who?
Rain, who drew far more votes than the runner-up (Stephen Colbert), is a 24-year-old South Korean singer whose real name is Jung Ji-hoon. He is phenomenally popular in Asia, where he made his film debut last year in a Korean movie with the English title “I’m a Cyborg, but That’s O.K.”
With 470,174 votes, Rain beat not only Mr. Colbert (278,381 votes) and the third-ranking Sanjaya Malakar, recently of “American Idol,” but also J. K. Rowling, Steven P. Jobs and Barack Obama, among others.
Time editors said that the poll was an international one and that people were allowed to vote as many times as they liked. The results, they said, could have been influenced by the poll having been publicized on blogs and fan sites, making it possible that Rain’s devotees stuffed the virtual ballot box.
Josh Tyrangiel, deputy managing editor of Time.com, acknowledged that the results were not scientific. “People love numbers, and they like to cast a vote,” he said. Speculating on who will appear in the official Time 100, he declared, is “a great parlor game, and while everyone at the magazine takes it seriously, it’s fun to do and sharing in that fun is what the Internet is all about.”
Mr. Tyrangiel, a former music critic for Time, said that Rain sometimes seems like “Korea’s answer to Jon Bon Jovi.”
Oddly enough, Time’s editors did pick Rain last year. This year’s list, published in the May 14 issue, also included a blend of people who are very famous (Queen Elizabeth II, Al Gore, Warren E. Buffett) and some less so (like Wesley Autrey, who rescued a man who fell onto New York City subway tracks as a train was coming).
Adi Ignatius, the deputy managing editor of Time who oversees the Time 100, said he could foresee the magazine’s taking readers’ opinions into account in future Time 100 lists. Tomorrow, he said, the magazine will be running an event for the Time 100, and Rain was invited. “We want to introduce and acknowledge him,” Mr. Ignatius said. |
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发表于 2007-5-8 11:33
