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发表于 2010-10-14 03:53
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Daum takes stage at PIFF
BUSAN - Daum Communications, the nation's second-largest Web portal, is looking to develop a closer connection with consumers by taking an active role in the Pusan International Film Festival and other movie events in the country.
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) J+ Z4 p3 r5 M3 g0 s+ V. x, LThe company decided to become a main sponsor of PIFF this year for the first time ever, hoping to cement its bonds with the younger generation in particular. The event, which started Oct. 7 and continues until Friday, is the largest film festival in Korea." l0 c) J! T$ |; ^; E. z7 z
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While other sponsors are simply promoting their products and services at the festival, Daum has taken the idea a step further by attempting to tie the company into other aspects of PIFF.+ a# T; { b0 a: W
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The company, for instance, is offering special content for visitors with smartphones, allowing them to pull up information about each film and restaurants near PIFF venues via its map service." v) j$ x- R: Z/ L$ ^
. `/ S& ?* P6 j. f y4 R- LIt's also allowing visitors who don't have smartphones to rent the devices for free, giving them a chance to check out Daum's mobile content services.; j( T$ U& Q6 _# J, ?: a
1 Q) F2 `* [- d1 _. _2 J% N"We are sponsoring all of the film festivals in the nation, whether big or small", said Bae Sung-joon, head of marketing at Daum.8 K7 a* N3 Z% w0 {8 }& N2 v
" {2 \. F4 ^4 s" ` [) N9 B"When we looked closely at how to connect with our users, and especially the younger generation, we felt that cultural events such as film festivals and concerts offered the best opportunity".! h* o. A' j5 Q
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Daum said that its objective is to not only promote services and products, but also to participate in cultural experiences with its users.1 r# Z5 \+ o$ |% ]6 \1 j0 q
$ @- Q5 N! I$ M$ A; V( F4 f$ D' N"We want to partner up in the future to create a complete marketing and promotion campaign exclusively related to the film festival", Bae said. "Our objective is to make our users become the main characters in this experience".% l, Q& ~0 K/ q, R+ i
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By Jung Seung-hyun2 a% r9 B( p5 _+ n- y
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A Pusan International Film Festival visitor checks out Daum's mobile content in a special room the company set up at the event. Smartphone users can swipe their devices over a bar code to pull up information related to the festival. By Jung Seung-hyun+ _# @9 [, |6 T1 Z! ]& h* t- f2 z% `
- w. d& w, a4 u, ?Source : joongangdaily.joins.c... ( English Korean ) |
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发表于 2010-10-14 12:24
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